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About Erika

I’m a private photo editor and business owner. I believe in creatives achieving their dream business+life, cat purrs making everything better, and the creative muse always showing up just before bed. (Which means staying up late but it’s SOOO worth it! Amiright?)

I’m so glad you’re here!

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As a private photo editor, my goal is to lighten your photo editing workload so you can focus more on building your dream business and life. 

Late nights with your laptop, your eyes gritty and stinging from the strain so you can deliver a wedding gallery just barely on-time to a bride who has been checking on how soon she can see her wedding photos with increasing frequency the last two weeks (probably hoping to get them sooner if she bugged you enough).

While growing your photography business doing the photo editing this way seemed manageable in the beginning. But now that you’re seeing more success with more couples booking you, it’s starting to dawn on you that editing is going to take over your every waking hour to the point that you won’t be able to go to your kid’s ball game, watch the latest J.Lo movie, or take a shower!

It’s the classic rock-and-a-hard-place that every business owner finds themself in once they get traction and start "makin' the big bucks."

The good news for wedding photographers is that handing off your photo editing will give you literally hours of your life back and you can get out of that hard place. Yeesss!

People + Their Dreams

Learning + Sharing

true you

You and your dreams are already changing the world. I’m excited to be a part of that!

Learning makes things better! Then sharing it helps more people and is way more fun!

Striving to be true to yourself with compassion and kindness.  

My Values

I’m a private photo editor now but in a previous life (job) I was a customer service trainer and was known as the “Queen of Tutorials.” (Not an official title but that would’ve been great on my business card!) 

Now that my business is my “queendom,” all my clients get access to step-by-step video tutorials for each step of the outsourcing process. It’s easy-peasy, I promise!

Saying that building and running a business can feel overwhelming is an understatement.

my journy here

Hey, let's agree that building and running a business can feel really hard, super confusing, and extremely overwhelming at times. 

When I was trying to build my own photography business 20 years ago, the first wedding I shot (that wasn’t my family), I had no assistant, no mentors or photography friends, and I was using a new digital camera that didn’t take very good photos.

So I quit wedding photography after that wedding—it was just too much for me to wrap my head around at the time. And I felt crushed.

Now, all these years later, I know I didn’t have the support I needed to build my business for success or for profit. I’d stacked the deck against myself!

Through several other business attempts over the years, I learned I needed A LOT of support to make a business work.

I needed to learn from others who had built successful businesses, train with them, and connect with other people in my field. I also had to learn when to let someone else help me instead of trying to do everything myself.

Once I figured out that having a support system was extremely vital to building a successful business, when I built this business I joined groups, sought out mentors and fellow editors—and found someone to help me with taxes!

Now I’m part of the support system for amazing photographers who are succeeding in business. I’m part of their success plan because at a certain point every business owner needs help to make the business work.

Plus it makes it so much easier and way more fun too!

I’ve helped wedding photographers get back control of their photo editing and their time.

✦ Improve your client experience with faster turnaround.
✦ Book more weddings to grow your photography business.
✦ Get behind the camera more and do more of what you love.
✦ Have more time to spend with your kids and family.
✦ Have more time for you—to rest, recharge, and be your best self.

A Little About Me...

I’m a cat person with two cats. I almost always have cat fur tickling my nose and face, getting stuck in my lip gloss, or tangled in my eye lashes.

Daydream” by Lily Meola makes me cry. 

I’m an introvert with new people/situations but once I get to know you I’m more extraverted. I’m a playful person and easily amused!

Some day, I want to go skydiving. And hang gliding. And go on a cruise ship. And travel the world!

I think puns and dad jokes are hilarious!


Think I’d be a good fit for your photography business?

Apply to work with me!

It’s free! After you apply, we can have a quick consultation or even do a trial run so you can go through the process of what it would be like to work with me.

work with me

@erikaswafford

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